Renata Abbade Renata Abbade

truth seekers

Organizations tend to reward action over reflection, execution over examination, and it costs us all something essential.

So, we do what we always do and skip the reflection part for the sake of “time”. We minimize the data that doesn’t match our story, and we brainstorm solutions to problems we haven’t fully examined. We create plans that are more like wish lists, and we attach timelines to it. Done! It looks and sounds like a plan! And then we wonder why nothing changes.

Are you ready to tell the truth? Here is a structure you can follow, but you have to be ready for the truth, even if it hurts.

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Renata Abbade Renata Abbade

feel your feelings

Your feelings are meant to be felt. They are physical manifestations of the human experience, and of our divine passage on this planet. Decisions are made based on feelings. Feel your feelings!

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Renata Abbade Renata Abbade

Shadows & rainbows

The resistance to look at your own darkness will keep casting a larger shadow. It's a paradox—the more you avoid it, the bigger it gets.

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Renata Abbade Renata Abbade

Conscious Narrative Architecture

The brands that will dominate the next decade aren't the ones with the biggest budgets, they’re the ones willing to practice radical narrative self-awareness.

The question isn't whether your brand will transform. Cultural evolution guarantees it will. The question is whether you'll be conscious enough to guide that transformation, or unconscious enough to let it happen to you as you run on the autopilot treadmill of “this is how we’ve always done it”.

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Renata Abbade Renata Abbade

On Learning and Becoming

Everything we do, feel, think, or imagine happens only now, and each moment has the power to reshape us.

Learning, at its core, is not passive. We don’t transform simply because new information enters our mind. We transform when we engage, when we do, when we sense, when we apply, when we reflect. Experiential learning is founded more on the active "doing" and participating in the process, rather than the passive "being done to".

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Renata Abbade Renata Abbade

Here, Now

Here, Now: Why Living in the Moment Is So Hard

“Be here now.” It’s everywhere. Culture is flooded with messages that repeat the same key: “Be Here Now". It is a global phenomenon. Yet, here we are: “life only happens in this moment, so don’t miss it.” Yet most of us do.

Presence is a sensory experience. No matter where your thoughts go, your body is always here-now.

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