Brand & Community Strategy

Transforming
Regenerative
Agriculture Education

Close-up of a small green plant sprouting in brown soil, with logo of a sheep, plant, and roots in a circle at the bottom right corner. Propagate resilience for the School of Adaptive Agriculture

Client

School of Adaptive Agriculture

Scope

Brand · Content · Community

Timeline

Ongoing Collaboration

Group of people standing outdoors with a child sitting on the grass. The text reads "Farming for the Future" and "School of Adaptive Agriculture". There is a logo with a cow and plant at the bottom.

468%

Organic Instagram Growth

<1yr

Time to Achieve Results

1,800%

Facebook Engagement Increase

100%

Organic — No Paid Ads

brand strategy

A living identity, rooted in place

I developed a comprehensive brand identity grounded in the school's actual community: farmers, land stewards, herbalists, and educators. Through collaborative dialogue with these voices, a visual and narrative language was earned, rather than imposed.

The strategy wove together photography, copywriting, print, and web content into cohesive visual storytelling: imagery and words that honored SAA's mission while speaking openly to the environmental urgencies of our time. Every post, flyer, and web update reinforced a singular, recognizable presence and stance.

“The work wasn't about making SAA look better, but about helping them speak more truly to who they already were, and make their voice heard. It was about position the “Farm School” as an authority on adaptive agriculture”

The results validated the approach. Within less than a year, Instagram audience grew 468% and Facebook engagement increased 1,800%, both entirely organic.

Loraine Wilder in a checkered blue shirt and a wide straw hat taking a selfie with a young white goat in a grassy field under a clear blue sky. The photo includes the text 'RADICAL RESPONSIBILITY' and a logo of the School of Adaptive Agriculture.

The Challenge

A vital school at a crossroads

When School of Adaptive Agriculture came to me, they were navigating a convergence of pressures: workshop enrollment had stalled, recruiting faculty had become a persistent struggle, and student programs were losing momentum. SAA's mission — educating the next generation of regenerative land stewards — was too important to let slip.

They needed more than a visibility boost. They needed a repositioning that could rebuild community trust, attract passionate educators, and reignite enrollment — all while honoring the depth and integrity of their work. Beyond Digital: Building Community

My role extended far beyond SEO strategy and social media. I curated and promoted well-attended workshop series, expanded our network of teachers and collaborators, developed fundraising campaigns and events, and helped re-envision the practicum program, the backbone of SAA, to address pressing social and environmental concerns of our time. This holistic approach transformed both perception and participation, creating sustainable momentum for the school's future.

Hand touching green leafy plants in a garden or farm, with overlay text about a virtual workshop series by School of Adaptive Agriculture.

Community building

Building a movement beyond the digital landscape

The work extended well beyond strategy, SEO improvements, and content calendars. I curated and promoted a well-attended workshop series, expanded SAA's network of teachers and collaborators, and developed fundraising campaigns and events that deepened community investment in the school's future.

Perhaps most meaningfully, I helped re-envision SAA's Practicum Program, the backbone of the school's educational model, reframing it around the pressing social and environmental concerns that draw people to regenerative agriculture in the first place.

This holistic approach transformed both perception and participation, rebuilding SAA's standing as a respected and thriving resource within the broader regenerative agriculture movement.

School of Adaptive Agriculture | Brand • Strategy • Community