Transforming Engagement for Regenerative Agriculture Education

When School of Adaptive Agriculture reached out, they faced critical challenges: low workshop enrollment, difficulty recruiting faculty, and struggling student programs. I enthusiastically accepted the opportunity to reposition this vital regenerative agriculture education resource.

Strategic Brand Development

I immediately developed a compelling brand identity using visually striking imagery, recognizable typography, and comprehensive social media strategy to grow and engage SAA's audience. Working collaboratively with farmers, land stewards, educators, and herbalists, I created cohesive visual storytelling across all platforms—from photography and copywriting to print and web content—that honored SAA's mission while speaking to contemporary environmental concerns.

The repositioning worked. In less than one year, Instagram audience grew 468% and Facebook engagement increased 1,800%, both organic metrics. More importantly, SAA regained its standing as a respectable resource and thriving community within the regenerative agriculture movement.

Beyond Digital: Building Community

My role extended far beyond SEO strategy and social media. I curated and promoted well-attended workshop series, expanded our network of teachers and collaborators, developed fundraising campaigns and events, and helped re-envision the practicum program, the backbone of SAA, to address pressing social and environmental concerns of our time. This holistic approach transformed both perception and participation, creating sustainable momentum for the school's future.